Planning a CSR Activity Within Your Event?

According to the 2015 SITE Index Benchmark Study, seven out of 10 incentive programs include at least one Corporate Social Responsibility (CSR) activity. If you’re planning one for one of your events, the MAUDE Framework can help you to get started on planning one that will deliver value to the community, your participants, and your organization.

The framework looks at five criteria:

  • Meaningful – Is the project meaningful in the long term?
  • Aligned – Does it align with your organization's mission, vision, and values?
  • Unique Skills – Does it leverage your unique skills or resources?
  • Destination Specific – Does it address a local need?
  • Engaging – Is it engaging for participants?

Tips for Using the MAUDE Framework

If you’re interested in applying the MAUDE Framework, I have a few recommendations:

  1. Start with U: Begin by listing all the things that your organization does exceptionally well. By leveraging these skills or resources, you’re able to amplify the impact of your project. Consider the effect of a marketing company designing a campaign for a food bank – this effort could potentially far exceed the impact that they could have by doing a canned food drive in their office.
  2. Think Long-Term: Check if there is on-going support needed for your project to have long-term significance for the community. For example, if you are involved in building a well, how will it be maintained? Who will provide services, training or equipment for this?
  3. Work with Local Contacts: Community service groups and even destination management companies are great resources for event professionals to rely on in developing community projects. As an example, they can coordinate multiple organizations to provide continued support for a project. They likely also have valuable experience that can streamline the planning process.
  4. Avoid Photo-Op CSR: Using the framework can be a good step to avoid developing community service projects that are more about public relations than they are about having a positive impact. That said, I am in favour of promoting an organization’s good work in the community provided that it has had a genuine positive impact. If it hasn’t, the organization runs the risk that the public relations campaign will backfire on them.
  5. Be Prepared: I can’t leave my risk management hat off for too long, so a quick reminder to use common sense, use good health and safety practices and talk to your insurance provider about your plans.

Mariela McIlwraith, CMP, CMM, MBA
Director, Industry Advancement, Events Industry Council

The MAUDE Framework was developed for Ethics and Corporate Social Responsibility in the Meetings and Events Industry by Elizabeth Henderson and Mariela McIlwraith. © 2013 John Wiley & Sons, Inc. All rights reserved.
© Events Industry Council, 2018

Top Story

Client Spotlight: HealthyWomen

10/14/2020

Client Spotlight for HealthyWomen

As a Woman-Owned Small Business, The Webster Group takes special interest in partnering with woman-led organizations. This year we were honored to work with HealthyWomen to produce its annual event focused on women's health education and access. The Webster Group supported the complete transition of HealthyWomen's annual live event to a fully virtual event - more to come on the event details in the next post. We spoke with the HealthyWomen team about the organization and the important work they are focused on this year.

 

Describe the mission of HealthyWomen.

The mission behind HealthyWomen is to empower and engage women to make informed health choices. For over 30 years, we have been providing scientifically reviewed ...

read more

Features

The Webster Group Goes Virtual - Again!

9/17/2020

Early this month, The Webster Group produced a high-level, 5-day international, virtual event program for the U.S.-India Strategic Partnership Forum (USISPF). The USISPF 3rd Annual Leadership Summit program featured speaker roles from the Prime Minister of India, Narendra Modi, U.S. Vice President Michael Pence, U.S. Ambassador to the United Nations, Nikki R. Haley, and C-suite executives from the U.S. and India, including Ajay Banga, President & CEO, Mastercard, Jim Umpleby, CEO, Caterpillar, and Punit Renjen, CEO, Deloitte Global, to name a few. A full list of all show participants is available here on the event ...

read more

Client Spotlight: National Consumers League

7/23/2020

As we reflect on The Webster Group’s 25 years of events, we are grateful that the work we do emphasizes the missions of so many remarkable organizations. Our new Client Spotlight series brings you stories and in-depth information from our clients, in their own words, about the work they champion. The Webster Group was founded because we saw a need to provide high quality event planning and management services to the non-profit industry here in Washington, D.C. We are proud to continue offering innovative solutions for events across the corporate, nonprofit, and government sectors around the world.

 

Client ...

read more

Time to Get CSEP Certified!

Rob Brown, CSEP
6/25/2020

Best practice is a term used a lot in the events industry but what constitutes best practices can differ greatly from organization to organization. The event planning industry allows for a great deal of creativity from our planners and produces while at the same time requiring us to figure out new and complicated challenges on a daily basis. This is half of the fun for us! But it also allows for event planners to become set in their ways of what works for them. This isn’t necessarily a bad thing; experience matters in our industry and we should value ...

read more